Branding
With the events core values in mind, I conducted some visual research. My goal for this branding assignment was to create an identity system that is fresh and modern but maintains a warm and inviting tone. I looked to more simple typographic designs for inspiration.
For color; after a lot of experimentation I settled on a warm gradient look with yellow, teal and deep purple colors. For fonts, I was drawn to ITC New Baskerville for it's versatility. I used this font family for smaller, italic sub-headers as an elegant contrast to the sans serif for the logo. I also used ITC New Baskerville Black for big and bold typographic designs.
Tangible Designs
Our goal was to provide both attendees and staff with a memorable and engaging experience through our printed materials. I crafted our brochures with meticulous attention to detail, ensuring a design that was both elegant and captivating.
When designing informational graphics, I give heavy consideration to hierarchy and the balance of content with negative space. It is one of my top priorities to not only inform but delight the audience.
At both the beginning and end of the event, each staff member received a personalized thank you card. The post-event cards featured a handwritten message, signatures from the organizers, and included photographs of the staff in attendance. Additionally, each card was accompanied by a small bag of seeds for planting St. Louis Native Milkweed Butterfly flowers, as a token of our appreciation.
Social Media
I oversaw our social media presence, crafting digital assets and scheduling posts to draw in our audience while maintaining a cohesive visual style. I also orchestrated marketing campaigns and effectively collaborated with a copywriter and a junior designer, ensuring seamless execution and creative synergy across all tasks.
This is a project I am truly passionate about, as I deeply resonate with its mission. I am honored to continue designing for the Nevermore Jazz Ball and to contribute my skills and enthusiasm to this meaningful event.
